Global Oatmeal Industry Report was valued at USD 2 Billion in the year 2017. Global Oatmeal Industry is further estimated to grow at a CAGR of 3.6% from 2019 to reach USD 2.60 Billion by the year 2025. The North America region holds the highest Industry share in 2017 and the Asia Pacific is considered as the fastest growing Industry in the forecasted period. At the country level, China is projected to grow strongly in the coming years due to increasing rate of population.
Major market players in Oatmeal Industry are Quaker Oats Company, Kellog NA Co., General Mills Inc., Baggry’s India Ltd., Nestle, Dr. Mc Doughall’s Right Foods, McCann’s Irish Oats, Abbott, Conagra Brand, Associated British Foods plc, and brief overview of 9 companies is also provided in the report. Rising research and development expenses to cater changing demand of end users. Similarly, growth strategies such as acquisition, merger and expansion of the distribution network were few techniques adopted by most of Tier 1 and Tier 2 manufacturers in recent years.
SWOT Analysis of Oatmeal Industry:
Increasing preference for healthy meals
Easy to cook
Availability of substitutes
Availability of different flavors
Use in the cosmetic industry. For e.g. Talcum
Surge in demand for convenience food
Intense competition among the producers.
The Global Oatmeal Industry is segmented into three parts By Product Type, Distribution Channel, Form, and Region. The Product Type is divided into whole grain oats, regular rolled oats and steel cut oats in which regular rolled oats, contributes to the highest Industry share as they contain pre-cooked oats and can be quickly prepared by adding hot milk or water. The Distribution Channel is divided into supermarket, convenience/ departmental stores, specialty stores and others in which supermarket segment, have the highest share in the Industry as it offers the wide variety of oatmeal products and discounts. The Form segment is divided into regular/flakes, powder/flour, bar and others in which regular/flakes oats hold the highest Industry share.
Oatmeal Industry Segmentation:
By Product Type
• Whole grain oats
• Steel Cut Oats
• Regular rolled oats
By Distribution Channel
• Convenience/Departmental stores
• Specialty stores
• Rest of Europe
• Rest of Asia-Pacific
• Latin America
• Middle East & Africa