Global Swim Wear Industry was valued at USD 18.45% Billion in the year 2017. Global Swim Wear Industry is further estimated to grow at a CAGR of 6.5% from 2019 to reach USD 27.4 Billion by the year 2025. The North America region holds the highest Industry share in 2017 and the Asia Pacific is considered as the fastest growing Industry in the forecasted period. Brazil and U.S are expected to grow rapidly in the coming years due to high rate of population and inclination of the people towards a healthy lifestyle.
Major market players in Swim Wear Industry are Gildan Activewear SRL, Arena Italia S.p.A, Diana Sport, Eveden Group, Jantzen, La Parela, Nozone Clothing, O’Neill, Parah SpA, Pentlands Brands Ltd., and 10 more companie,s brief information is provided in the report. Rising research and development expenses cater to changing demand of end users. Similarly, growth strategies such as acquisition, merger and expansion of the distribution network were few techniques adopted by most of Tier 1 and Tier 2 manufacturers in recent years.
SWOT Analysis of Swim Wear Industry:
Increasing number of public swimming enrolments
Inclination towards healthy lifestyle
Expensive and not so cost friendly
Volatility in raw material prices
Growing demand for eco-friendly swimwear
Demand for fashionable poolside apparel
Intense competition among the producers
Active wear being used as substitutes for swimwear
The Product segment, is divided into four segments – One piece swimsuits, tank suits, sling bikini, pretzel suit and monokini. The End Use segment is divided as adult swim wear and children’s swim wear. Adult segment contributes to the highest Industry share in the end user segment. The Distribution channel is divided into departmental stores, retail stores and e-commerce.
The Distribution Channel segment is divided as departmental stores, retail stores and e-commerce in which departmental stores segment have the highest share in the Industry as a result of growing inclination towards healthy and active lifestyle.
Swim Wear Industry Segmentation:
By End User
• Adult swim wear (men and women)
• Children’s swim wear
• One-piece swimsuits
• Tank Suits
• Sling Bikini
• Pretzel Suit
By Distribution Channel
• Departmental stores
• Retail stores
• Rest of Europe
• Rest of Asia-Pacific
• Latin America
• Middle East & Africa